![]() He added, “The main purpose of the campaign is to tell children to have fun on our channel. He said, “We have a series of below-the-line and above-the-line activities like school contact programmes across 12 cities, outdoor activities in 16 cities, road shows and cable activity across 20 cities, and all of these are focussing on ‘Lose Control’ - the contest and the shows.” Nachiket Pantvaidya, Executive Director, Programming and Production, Walt Disney Television International (India), explained that to capture the summer mood, the channel has launched an integrated campaign, the properties of which would be seen both on-air and off-air. The creative of the campaign has been handled by Contract. ![]() ![]() Beginning April 16, the campaign will also include a contest, which will go on air daily on the channel. Disney has planned this block in the 4-8 pm time band. Disney Channel has launched a campaign ‘Lose Control’ to support its summer programming.
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